Jelly Belly Candy Company is a member of the Children’s Confection Advertising Initiative (CCAI), and is committed to its pledge to not advertise to children 12 and under. CCAI is the product of a partnership between the Council of Better Business Bureaus and the National Confectioners Association. It is a self-regulation program for the confection industry that is administered by BBB, which monitors and reports on compliance with the program’s commitments. For more information, please visit https://bbbprograms.org/programs/ccai/.