Jelly Belly® Brand Candy

Welcome to the world of Jelly Belly! Although we are the home of our famous jelly beans with their natural flavors and their true-to-life tastes, we’ve been perfecting the art of candy for over 100 years. Formerly known as the Herman Goelitz Candy Company, our roots in the confection industry go deep: As far back as the late 1800s, we had the reputation for making the very best candies. Since then, we’ve expanded our candy empire to include Jelly Belly confections, chocolates, and specialty candies. We’re also the home of exclusive, licensed candies, including our Harry Potter™, Sunkist®, and Cold Stone® products.

A Variety of Shapes, Sizes, and Quantities for Your Needs

Shop our site for dozens of products that will tantalize your tastebuds. Our products are sold in a wide variety of different size options, which will ensure you get just the right amount of Jelly Belly candy and beans. Looking for a portable snack to have on hand in your bag? Our 3.5-ounce Grab & Go bags or our single-serving 1-ounce flip-top boxes are perfect on-the-go sizes. We also carry bulk jelly beans and candies in 10-pound purchase options that are perfect for retail settings as well as candy buffet bars for birthday parties, weddings, and other special occasions.

Fun, Fast-Paced Action: BeanBoozled™

Feeling up to a challenge? Check out BeanBoozled! Your family will have a ton of fun when they try to decide whether that Jelly Belly jelly bean is Juicy Pear or Booger, Birthday Cake or Dirty Dishwater, Strawberry Banana Smoothie or Dead Fish. There are multiple ways to get your hands on our BeanBoozled collection, including individual packs or gift boxes that include BeenBoozled spinners for fast-paced play action.

All jelly beans and most candies and confections at Jelly Belly are certified kosher by the Orthodox Union. In addition, all our jelly beans are gluten-free, vegetarian-friendly, fat-free, dairy-free, and peanut free.